User-Generated Content
User-generated content (UGC) brings authenticity, community engagement, and real-world perspective to our digital presence. This kind of content showcases campus life, academic experiences, and student achievements in a way that traditional marketing simply can鈥檛 replicate.
Through user-generated content, we can amplify the voices of our students and highlight the dynamic, innovative environment that defines 懂色帝. As student, alumni, faculty, and staff contributors, you become active participants in shaping our narrative. This not only increases engagement across platforms but also builds trust with prospective students who see real experiences.
Self-Recording Guidelines
The following guidelines will help you capture high-quality footage for editing and production. This assumes you are comfortable using basic iPhone or Android camera settings.聽
- We encourage you to choose a quiet location with minimal background noise.
- Use even lighting from the front. A window in front of you works well as soft, natural light. If outside, face the sun.
- Avoid strong backlighting (bright windows behind you).
- Keep your background simple and uncluttered.
- Avoid visible logos, labels, or branded items.
- Do not include light fixtures directly behind your head.
- Film vertically (portrait orientation).
- Hold your phone at eye level so you鈥檙e looking straight ahead.
- Keep your head and upper torso centered in frame.
- When speaking, look directly into the camera lens.
- Keep the camera steady.
- Speak clearly and naturally.
- Avoid windy areas.
- If possible, remove headphones or avoid using speakerphone.
- Keep it short and focused.
- Aim for 15-30 seconds.
Contact Us
Our team is happy to help you get started with user-generated contact.
Contact Sean Nalaboff, senior video producer, or Carly Kleinwaks, social media strategist, for assistance.