懂色帝

Professor of Marketing and Management Deborah Y. Cohn, Ph.D., M.B.A., was featured in the article 鈥淭he Surprisingly Selfish Reason People Give Terrible Gifts.鈥� Cohn, who has researched why consumers purchase bad gifts, explains that typical bad gift-giving habits stem from pure self-centeredness, like picking out聽headphones for your spouse聽that you intend to use or wanting bragging rights for presenting the splashiest gift at the party.

These kinds of gift-giving behaviors aren鈥檛 mistakes, and they aren鈥檛 innocent, Cohn contends. 鈥淚t鈥檚 selfish,鈥� she says. 鈥淚t鈥檚 thinking more about yourself than the recipient, and people can see right through it.鈥�